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Travel map business gains ‘invaluable’ advice thanks to SPUR scholarship

Image of Jacinta Houzer and business partner Alastair Parker

Photo: Jacinta Houzer and business partner Alastair Parker.  Photo taken by David Nicolson.

Start-up company Cultured, one of Perth’s newest services aimed at young travellers, has thanked SPUR powered by Landgate for sponsoring its participation in a program run by Curtin University’s Business School.

Cultured won SPUR’s Curtin Growth Ignition scholarship. The five-and-a-half day Ignition program teaches innovators how to trial and prepare business ideas for the commercial environment.

Cultured co-creator Jacinta Houzer attended the program last month and said it was incredibly valuable.

“Since completing Curtin Ignition, we have a much clearer understanding of what steps we need to take in order to grow, and reach our end goal,” Ms Houzer said.

“Everything from creating a winning presentation through to preparing financials was covered by leading entrepreneurs and innovators at Ignition.

“Our business aims to make it easier and more efficient for young travellers to access genuine information, both when planning their travels, and exploring a city.

“Currently, we are working on the summer edition of our physical map and we have just released an early version of our website.

“The program provided us with amazing networking opportunities and helped us devise better ways of meeting the needs of our customers.

“We’re looking forward to sharing our experience with Landgate’s people so that they can see the value this opportunity has brought our young business.

“SPUR powered by Landgate is doing really great things in the innovation sector and I would urge any other start-up businesses in this space to contact SPUR to see how it can help.”

Learn more about SPUR and Cultured.